How to Choose the Best White Label Online Casino Software for Your Business

Why White Label Online Casino Software Is a Good Idea

If you’re considering starting an online casino, you may be wondering whether to develop your own platform or use an existing one. Developing your own platform is costly and time-consuming, whereas using white label casino software can save you time, money and effort. White label casino software allows you to lease an online casino platform from a vendor and brand it with your own logo, language and currency. This way, you don’t have to worry about developing the platform, licensing the software and paying for maintenance and upgrades. You can focus on your business and marketing efforts and let the vendor handle the technical side.

What to Look for in White Label Online Casino Software

When choosing white label casino software for your business, consider the following factors:


Make sure that the software vendor is licensed and regulated by a reputable authority, such as the UK Gambling Commission, the Malta Gaming Authority or the Curacao eGaming Licensing Authority. A licensed vendor ensures that the software is fair, secure and reliable, and complies with industry standards and regulations.


Make sure that the software platform offers a wide variety of games from reputable game providers, such as NetEnt, Microgaming, Playtech, IGT and Novomatic. The more games you offer, the more likely your customers are to stay and play. Popular games include slots, table games, video poker, live dealer games and sports betting.

Currency and Payment Options

Make sure that the software platform supports the currencies and payment methods that your customers prefer. Popular currencies include USD, EUR, GBP, CAD and BTC. Popular payment methods include credit cards, debit cards, e-wallets, bank transfers and cryptocurrencies.

Languages and Support

Make sure that the software platform supports the languages that your customers speak and offers customer support in their language. Popular languages include English, Spanish, French, German and Russian. Good customer support includes email, phone and live chat options, as well as a knowledge base and FAQs.

How to Choose the Best White Label Online Casino Software for Your Business 1

Customization and Branding

Make sure that the software platform allows you to customize and brand your online casino to your liking. This includes adding your logo, colors, fonts, banners and content. A good white label casino software should also allow you to customize the game lobby, the bonus system, the promotions and the loyalty program.

Choosing the Best White Label Online Casino Software

To choose the best white label casino software for your business, ask the following questions:

What is the track record of the vendor?

Look for a vendor that has a good reputation in the industry and has been in business for several years. Avoid vendors that have a history of scams, frauds or bankruptcies. Check the vendor’s website, reviews and forums for feedback from customers and experts. Ask for references and case studies.

What is the pricing structure of the vendor?

Look for a vendor that offers a transparent and flexible pricing structure that suits your budget and business model. Avoid vendors that have hidden fees, revenue sharing or minimum turnover requirements. Consider the setup fee, the monthly fee, the game licensing fee and the transaction fee. Negotiate a good deal with the vendor based on your business plan and revenue projections.

What is the technical support of the vendor?

Look for a vendor that offers reliable and responsive technical support 24/7/365. Avoid vendors that have slow response times, unqualified staff or outsourced support. Test the vendor’s technical support by asking them questions, reporting bugs and requesting help. Evaluate their knowledge, professionalism and friendliness.

What is the scalability of the vendor?

Look for a vendor that offers a scalable and modular software platform that can grow with your business. Avoid vendors that have outdated or inflexible software that cannot accommodate your future needs. Consider the vendor’s roadmap, innovation and game pipeline. Ask the vendor if they can provide API, SDK or mobile integration. Looking to dive deeper into the subject matter? Check out this external resource we’ve prepared for you, offering supplementary and pertinent details to broaden your comprehension of the subject. Discover this informative study, keep learning!


Choosing the best white label online casino software for your business can be a daunting task, but it’s also a crucial one. Make sure that you do your research, ask the right questions and evaluate the vendors carefully. Consider the licensing, games, currency and payment options, languages and support, customization and branding, track record, pricing structure, technical support and scalability. With the right white label casino software, you can launch a successful and profitable online casino that attracts and retains customers.

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